In this installment of The Summit Series, Insentra’s Gary Cohen interviews Joe Vaccaro, Vice President of Product Managment for Citrix Cloud.
Joe explores the future of Citrix cloud and how it will help partners and clients deliver real solutions to end users.
TIMELINE / KEY POINTS:
[00:00:49] Citrix Cloud, really, it’s grown up.
[00:01:22] The next generation of Citrix Cloud, it’s been also about how those services work together to prove IT’s ability.
[00:01:34] As we launch into Summit 2018, we’ll really be talking how within Citrix Cloud, you could use the Citrix Workspace experience from an end user to unify the end user and user experience.
[00:02:43] We’ll be rolling out Citrix Cloud not just in the US, in AMEA, but also bringing the core platform in services within Citrix Cloud into the Asia Pacific south region here in the first part of 2018.
[00:03:32] Cloud is not a place you go to, it’s a way to help improve overall the experience in delivery that you would be able to provide.
READ THE TRANSCRIPT
READ THE TRANSCRIPT
Gary: Hi, guys, Gary here, from Insentra. We’re here at Anaheim Citrix Summit 2018, and I have Joe from Citrix. Joe, who are you and what is your current role in Citrix?
Joe: Thanks, Gary. Thanks for having me. I run product for Citrix Cloud as well as driving the new Citrix Workspace experience for how people access everything that they need to be productive.
Gary: I know it’s too early at Summit to be ready in the first morning of Summit. I’m sure there’s a lot of announcements that are going to be happening on the next couple of days, but are you able to share some of the announcements, and what’s Citrix Cloud future strategy with Citrix?
Joe: Citrix Cloud has now been in the market for a number of years. Really, it’s grown up from simply a way for people to simplify how they deliver their obligations in desktops to now providing the platform that customers as well as partners can use to help to deliver that entire digital workspace. Spanning not just application desktop delivery but then mobility, file sharing solutions, as well as the networking.
As we think about the next generation of what Citrix Cloud is about, it’s not just about having a single place for administrators to go to consume and deliver services, it’s been also about how those services work together to prove IT’s ability, to prove the experience as well as from the end user’s standpoint to have the ability to have one place to go.
As we launch into Summit 2018, we’ll really be talking within Citrix Cloud about how within Citrix Cloud, you could use the Citrix Workspace experience from an end user to unify the end user and user experience. You can tie it together with new Citrix networking services to help improve the experience when those applications are delivered from around the world. And then also how you can then closely feedback with Citrix Analytics to help understand the user behavior to improve the experience as well as to deliver a better overall security posture.
Gary: Are there any announcements fresh off the press that you’re allowed to share with us?
Joe: A couple. First off is that the Workspace experience, which is something we’ve been working on, I previously discussed at Synergy this year, is now available for all of our XenApp and XenDesktop service customers. It will begin rolling out. The Workspace experience that can be used as well for ShareFile customers, NetScaler Gateway customers, as well as the full breadth of XenMobile, here through Q1.
One of the other big announcements that we’ll be making is that we’ll be rolling out Citrix Cloud not just in the US, in AMEA, but also bringing the core platform in services within Citrix Cloud into the Asia Pacific south region here in the first part of 2018.
Gary: Excellent. With the adoption of Cloud, from your experience, what are some of the challenges that customers are facing when moving to the Cloud?
Joe: I think customers look at the Cloud as this spidery transition within their old strategy. Going from a traditional environment to one fully in the Cloud. That’s not practical, realistic, or even the best solution. Understanding that what adopting Cloud really means, if wholistically, what are you trying to solve by moving to the Cloud can help change the strategy for how you adopt it. Understanding that Cloud is not a place you go to, it’s a way to help improve overall the experience in delivery that you would be able to provide.
From a Citrix standpoint as well as from a partner standpoint, helping our customers understand that ultimately in Citrix Cloud are here to meet customers wherever they are in their journey, to provide services that help to extend their traditional deployments, help them to raise those hybrid opportunities, as well as to adopt those services to solve these problems immediately. Provides a new way of thinking about what does it mean to move to the Cloud.
Gary: With the strategy of moving to the Cloud, how can partners help more?
Joe: When I think about partners, it’s really about understanding what is the customer trying to achieve holistically. If you purely look at Cloud adoption as changing from a Capex to an OPEX model, where I’m moving workloads from on-premises up into the public Cloud. I think you’re going to see customers have challenge not only in the adoption but then also the overall performance that they’re going to get from it.
As a partner and as well as Citrix, we need to help empower our customers to think about Cloud more holistically. Understanding what are the benefits of moving to the Cloud in terms of from an IT perspective, allowing the customer to be able to be more on the forefront of improving the experience for their users. Ultimately, right within Citrix, we want to empower a way for people to work better. To be able to be more productive within their jobs.
Between the partners in Citrix, the Cloud could help them to do that. It allows IT to be able to spend more of their time focused on improving that overall experience, rather than just kind of running the backend operations.
Gary: What do you see as key opportunities for 2018 for Microsoft?
Joe: Going back to that notion, from a partner standpoint, I think there’s a tremendous opportunity within the Cloud to be able to drive new solutions. Ultimately, it help solves customer problems. If we look at the opportunities simply as, “Hey, I want to take what the customer’s already doing today and move it to the Cloud.” I think we’re missing that opportunity for our partners to begin engaging those conversations with customers, where they can get started adopting Cloud services in a much easier manner.
They can be able to use Cloud services within Citrix Cloud today. That just simply allow them to extend what they’re already doing, providing, say, healthcheck assessments as a Cloud service to just ensure that they’re running in their Citrix environment in the most optimum manner. Leveraging the back aspects, the big data that we’ve collected over billions of different events to understand what is the optimum configuration.
As customers move and begin to get comfortable with that Cloud service, I think then the next opportunity is to take what the customer’s already doing today and look at what are other services that can help expand that digital transformation. You taking an existing XenApp and XenDesktop customer, and helping them to then introduce the mobility services, or network services, or files linked into your services to help complement that existing XenApp and XenDesktop application desktop delivery.
Then as a customer is now empowered and ready to move forward, transforming the way that they deliver their existing Citrix solutions, and then tying that all together in that Citrix workspace. It’s really understanding as a partner how and where is the right opportunity to move that customer down that path to that next generation digital workspace.
Gary: Synergy’s coming up, it says Summit coming up in 2019. If you gave us three words to try and empower our customers and partners to come to the US to these two major events, what would they be?
Joe: I would say that the three words to think about is energy, opportunity and commitment. There’s a new energy within Citrix within our partner community as we enter 2018. It’s something that is just really exciting. I’ve been with Citrix now six years, and it feels like something that I haven’t felt before in terms of the opportunity within the partner community to really help solve problems with our customers through the Cloud, through the Workspace, and through analytics or networking products.
Ultimately, it’s about commitment. I think, we try to demonstrate that Citrix is a partner first company and that we cannot solve our customer problems without our partners. In the new partner programs that we’ve announced here at Summit, I think, goes to show that Citrix is committed to our partners in a truly partner success.
ABOUT JOE VACCARO
VP Product Management for Citrix Cloud
ABOUT GARY COHEN
Practice Manager | Insentra
As Practice Manager of Insentra, Gary is responsible for two portfolios: Enhanced Support Services & Application Delivery and Mobility. With 17 years of experience in the role, Gary excels in managing and maintaining technical teams and initiating, developing and supporting relationships from medium to large enterprise clients. He specialises in design, implementation and operation of enterprise IT infrastructure and line-of-business applications with respect to business objectives.